Analytics platform providing businesses their brand sales data, competitor sales data, category analytics, pricing elasticity, and review tracking.
CHALLENGE
To redesign the user interface and clean up the user experience of an existing white label analytics dashboard to align with their newly defined identity.
PROJECT ACCOMPLISHMENTS
1
Designed a brand logo and dashboard marketing website
2
Designed a system to keep widgets, fonts, and colors consistent
3
Provided a priority list of user experience enhancements to give the client a clear plan moving forward
4
Aligned the dashboard's user interface with the newly defined identity
Final Identity
I created custom lettering for their new wordmark which doubled as a strong icon.
Clearcut Analytics Website The client needed a single page marketing site allowing prospective customers to schedule a demo and get educated on their new dashboard.
Style Guide Since time was of the essence, a short but sweet style guide would come in handy to ensure consistency throughout the dashboard.
Dashboard UX The previous dashboard was all over the map in regards to the user's experience, but the focus of the project was to update the user interface. I detailed as many experience issues in a Notion board while simultaneously implementing the approved solutions into the updated interface.
Dashboard UI Using the defined style guide I was able to make swift decisions when it came to the visual design of the dashboard. The main goal of the interface was to make the information easily digestible.
